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      <image:caption>Airtime billboard mockup with music, lifestyle imagery, and slogan “A live space to share what you love” on urban wall</image:caption>
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      <image:caption>Airtime brand posters with bold typography reading “A live space to share what you love” in red and purple color variations</image:caption>
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      <image:title>Work - Airtime</image:title>
      <image:caption>Airtime branded tote bags featuring eye icon logo and grid of colorful app icons on fabric</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.donconcepts.com/work-1/audible</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640392db934e23132f520442/321b0055-f3e2-4a70-b520-d69c213318d1/Audible_4x3_1.jpg</image:loc>
      <image:title>Work - Audible</image:title>
      <image:caption>Audible promotional banner featuring Where the Crawdads Sing, combining cinematic imagery with brand messaging to highlight immersive storytelling and drive audiobook discovery.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640392db934e23132f520442/cce5fd1e-0932-4f5b-967d-952f99c31abf/Audible_Promo_Header_2.jpg</image:loc>
      <image:title>Work - Audible</image:title>
      <image:caption>High-impact Audible campaign featuring Scarlett Johansson with bold typography and vibrant color, promoting her narration of Alice’s Adventures in Wonderland.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640392db934e23132f520442/14a1bec7-5802-4f2f-af5b-1e753bdd2818/Audible_Promo_Header_5.jpg</image:loc>
      <image:title>Work - Audible</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640392db934e23132f520442/9518292c-d81f-49ee-a368-e6f87eef192e/Audible_Promo_Header_6.jpg</image:loc>
      <image:title>Work - Audible</image:title>
      <image:caption>Celebrity-driven Audible campaign featuring Nick Jonas, using a soft gradient and minimal layout to promote listening and broaden audience appeal.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640392db934e23132f520442/79efef6c-e8ef-4fa5-8563-0156a54db1fb/Audible_Promo_Header_3.jpg</image:loc>
      <image:title>Work - Audible</image:title>
      <image:caption>Dark, suspense-driven Audible Original campaign featuring Joshua Jackson, using cinematic lighting and dramatic typography to emphasize thriller storytelling.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640392db934e23132f520442/d041a596-eba6-4974-80a2-58592c4ac5e4/Audible_Promo_Header_7.jpg</image:loc>
      <image:title>Work - Audible</image:title>
      <image:caption>Dual-title promotional layout featuring Greenlights by Matthew McConaughey and The Sandman Act III, blending editorial and cinematic styles to showcase diverse Audible content.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.donconcepts.com/work-1/nick</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640392db934e23132f520442/30f3fd60-42ff-4c1e-ba5e-e9d8f7d64fda/Nick_2x3_1.jpg</image:loc>
      <image:title>Work - Nickelodeon</image:title>
      <image:caption>Bold Nickelodeon logo presented in a dimensional, app-style icon, emphasizing the brand’s playful identity and digital presence.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640392db934e23132f520442/5054e3f7-30a8-4b2b-b8af-f51976e230b2/Nickelodeon_Header_3.jpg</image:loc>
      <image:title>Work - Nickelodeon</image:title>
      <image:caption>High-energy promotional artwork for Teenage Mutant Ninja Turtles: Dark Horizons, featuring stylized characters and neon lighting to emphasize action and excitement.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640392db934e23132f520442/27e0474d-7353-4b64-ab65-3ff5a8212706/Nickelodeon_Header_2.jpg</image:loc>
      <image:title>Work - Nickelodeon</image:title>
      <image:caption>Vibrant Nickelodeon games screen featuring slime-inspired graphics and popular titles like SpongeBob, designed to drive engagement and in-app gameplay.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640392db934e23132f520442/5f930dc9-40b5-4868-b2da-6d61af6839dc/Nickelodeon_Header_4.jpg</image:loc>
      <image:title>Work - Nickelodeon</image:title>
      <image:caption>Playful Nickelodeon seasonal campaign showcasing a Teenage Mutant Ninja Turtle surfing, paired with bold typography to promote summer programming.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640392db934e23132f520442/5da61365-c02f-4c43-ba6a-0f88ac5b9f8c/Nickelodeon_Header_5.jpg</image:loc>
      <image:title>Work - Nickelodeon</image:title>
      <image:caption>Colorful grid-style promotional layout highlighting a mix of Nickelodeon shows and characters, reinforcing brand variety and entertainment appeal.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.donconcepts.com/work-1/aldea</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640392db934e23132f520442/37db3a16-00d2-4559-93d3-f6c1065d186e/10.jpg</image:loc>
      <image:title>Work - Aldea Valley</image:title>
      <image:caption>Aldea Valley wine bottle and label design featuring minimalist branding and warm color palette</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640392db934e23132f520442/8e38ba62-7c34-43cd-98a7-87127a1be426/02.jpg</image:loc>
      <image:title>Work - Aldea Valley</image:title>
      <image:caption>Close-up of Aldea Valley wine bottle label with gold sun design and red gradient background</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640392db934e23132f520442/c2791082-0fce-4af0-a5b9-b5b2547fc63a/Screen+Shot+2022-03-25+at+5.28.55+PM.png</image:loc>
      <image:title>Work - Aldea Valley</image:title>
      <image:caption>Aldea Valley logo variations displayed on multiple background color options</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640392db934e23132f520442/0d2f6064-a37b-447e-af35-883f62994e40/LABELS.jpg</image:loc>
      <image:title>Work - Aldea Valley</image:title>
      <image:caption>Aldea Valley wine label variations showing different colors and varietals with gold sun graphic</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640392db934e23132f520442/62e7c8ae-692d-4527-8204-212e251be77c/06.jpg</image:loc>
      <image:title>Work - Aldea Valley</image:title>
      <image:caption>Aldea Valley wine packaging presentation with bottle and gift box on green background</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640392db934e23132f520442/0e394e62-32dd-4c02-9a34-44dcf63dd6a6/09.jpg</image:loc>
      <image:title>Work - Aldea Valley</image:title>
      <image:caption>Aldea Valley wine collection lineup featuring red, white, and rosé bottles with modern label system</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.donconcepts.com/work-1/genfit</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640392db934e23132f520442/497c9d23-603c-4b27-9e0b-c6f094b4c131/BG.png</image:loc>
      <image:title>Work - Generation Fit</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640392db934e23132f520442/ceef2494-47e3-4a27-a342-798661dbcc38/MESTER_A432.jpg</image:loc>
      <image:title>Work - Generation Fit</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640392db934e23132f520442/86620122-61ad-4ef9-8d4e-b0694266d109/SHIRT.png</image:loc>
      <image:title>Work - Generation Fit</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640392db934e23132f520442/8cd343b6-230e-4350-ba82-040f4116e939/STORIES-2.png</image:loc>
      <image:title>Work - Generation Fit</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640392db934e23132f520442/93791e3b-781b-4c76-a1ac-7946e000f3d2/BE_STRONGpng.png</image:loc>
      <image:title>Work - Generation Fit</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640392db934e23132f520442/70231269-bff2-4db4-8e5b-4a36d31e82e9/MESTER_A461.jpg</image:loc>
      <image:title>Work - Generation Fit</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640392db934e23132f520442/aca0835d-a38a-43d9-a333-06bfb438b76f/Bus-Stop-Billboard-MockUp.png</image:loc>
      <image:title>Work - Generation Fit</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.donconcepts.com/work-1/moodsplash</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640392db934e23132f520442/868432ba-6e48-4b26-99e0-a061b2b13d55/Moodsplash_2x3_1.jpg</image:loc>
      <image:title>Work - Moodsplash</image:title>
      <image:caption>Fashion model in colorful striped jacket with rainbow background and vibrant wallets, featuring “A Color for Every Shade of You” campaign.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640392db934e23132f520442/beaa286c-3769-4fe7-b0b6-ad28c89b1c24/Moodsplash_2x3_6.jpg</image:loc>
      <image:title>Work - Moodsplash</image:title>
      <image:caption>Gray wallet with pink interior beside cotton candy on pink background with “Sweet Colors, Sophisticated Design” text.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640392db934e23132f520442/69f5da23-7bd8-41cf-a905-b351d8b13835/Moodsplash_2x3_7.jpg</image:loc>
      <image:title>Work - Moodsplash</image:title>
      <image:caption>Man in pink suit next to metallic horse with repeating yellow wallet background in bold, fashion-forward campaign visual.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640392db934e23132f520442/f259c965-c99a-4eff-afa9-d6d63a922c6d/Moodsplash_2x3_5.jpg</image:loc>
      <image:title>Work - Moodsplash</image:title>
      <image:caption>Minimal black accessories layout with a bright pink wallet and “Stand Out From the Crowd” message.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640392db934e23132f520442/893a26c8-9850-47b6-b0e4-550d84ba614d/Moodsplash_2x3_3.jpg</image:loc>
      <image:title>Work - Moodsplash</image:title>
      <image:caption>Assorted colorful wallets arranged on teal background with bold “Moodsplash” branding.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.donconcepts.com/work-1/tagger</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640392db934e23132f520442/8db6d0d5-7a4d-4ae7-96db-770b4c5f846f/Tagger_Header_LI1.jpg</image:loc>
      <image:title>Work - Tagger</image:title>
      <image:caption>Woman relaxing on a watermelon pool float with Tagger branding and “#1 Data-Driven Influencer Marketing Platform” text on teal background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640392db934e23132f520442/8da0e814-6be9-433f-bb47-9c5030973914/Tagger_Header_LI2.jpg</image:loc>
      <image:title>Work - Tagger</image:title>
      <image:caption>Woman with long hair posing against orange gradient background with Tagger logo and influencer marketing platform text.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640392db934e23132f520442/f0c33e0f-a532-4850-af2f-8680343b31fc/Tagger_Header_LI5.jpg</image:loc>
      <image:title>Work - Tagger</image:title>
      <image:caption>itness influencer filming a workout on camera with Tagger branding and “Identify Untapped Audiences &amp; Markets” message.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640392db934e23132f520442/aed89c5b-5158-437c-9cd6-62f8636fc842/Tagger_Header_LI9.jpg</image:loc>
      <image:title>Work - Tagger</image:title>
      <image:caption>Skateboarder performing a trick mid-air with Tagger branding and abstract orange design elements.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640392db934e23132f520442/57553805-eec6-4df1-b4af-b37c80909be1/Tagger_Header_LI7.jpg</image:loc>
      <image:title>Work - Tagger</image:title>
      <image:caption>Portrait of woman wearing a colorful flower crown against soft green background with Tagger logo.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.donconcepts.com/work-1/audiobooks</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640392db934e23132f520442/f6e19aeb-f519-41d6-be51-ed28a6c62e1a/Dribble_Audiobook_1.jpg</image:loc>
      <image:title>Work - Audiobook Covers</image:title>
      <image:caption>Cinematic black-and-white portrait of Sidney Crosby emerging through icy textures, with bold typography highlighting “The Rookie Year” for an Audible Original.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640392db934e23132f520442/6af46608-20c4-4db5-8bef-f16a90daa353/Dribble_Audiobook_2.jpg</image:loc>
      <image:title>Work - Audiobook Covers</image:title>
      <image:caption>Moody, cinematic scene of a woman holding a motorcycle helmet with bikers approaching in the distance, featuring handwritten-style title typography for an Audible Original.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640392db934e23132f520442/f22c77fa-89f4-4e27-9db0-cdd364a05fc6/Dribble_Audiobook_3.jpg</image:loc>
      <image:title>Work - Audiobook Covers</image:title>
      <image:caption>Festive thriller cover featuring two characters standing in front of a red, holiday-decorated storefront window, blending Christmas warmth with a mystery tone.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640392db934e23132f520442/2a37022b-c13d-429b-a3e0-43854c28da57/Audiobook_4.jpg</image:loc>
      <image:title>Work - Audiobook Covers</image:title>
      <image:caption>Playful, minimalist design with a white plate centered on a red checkered tablecloth, using bold typography to mimic a dining experience.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640392db934e23132f520442/3597a70b-0f8c-44c4-8b82-5cfa4578ffa1/Audiobook_5.jpg</image:loc>
      <image:title>Work - Audiobook Covers</image:title>
      <image:caption>Vintage-inspired horror design with ornate occult-style graphics, featuring a central portrait framed by eerie hands and textured red background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640392db934e23132f520442/75a775e5-cb01-4ed9-912d-b070c10a6030/Audiobook_6.jpg</image:loc>
      <image:title>Work - Audiobook Covers</image:title>
      <image:caption>Clean, modern portrait of Michele Romanow against a purple background filled with sketched business diagrams, conveying innovation and entrepreneurship.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.donconcepts.com/work-1/aos</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640392db934e23132f520442/dcce5760-6f20-4d1e-b12b-63b7ec998262/AOS_Header_4.png</image:loc>
      <image:title>Work - Art of Sport</image:title>
      <image:caption>Split composition of a sweating athlete on the left and Art of Sport body wash bottles on a red and blue background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640392db934e23132f520442/2c4ac8c2-54ec-4242-839b-7bd6bf0367d2/AOS_Header_3.png</image:loc>
      <image:title>Work - Art of Sport</image:title>
      <image:caption>Promotional layout featuring a basketball player alongside Art of Sport products with the headline “Hustle Hard Stay Fresh.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640392db934e23132f520442/08d94f11-1f05-498c-ade5-abe71a4f320f/AOS_Header.jpg</image:loc>
      <image:title>Work - Art of Sport</image:title>
      <image:caption>Open magazine spread featuring Art of Sport branding with a basketball player and product lineup with promotional text.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640392db934e23132f520442/9b6b5469-e87b-404a-bf34-4d4f33f2fac5/AOS_Header_9.png</image:loc>
      <image:title>Work - Art of Sport</image:title>
      <image:caption>Art of Sport grooming products illuminated in neon purple lighting next to a male athlete in profile.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640392db934e23132f520442/0f2018fd-6972-4574-9ce0-b4324f023f82/AOS_Header_2.png</image:loc>
      <image:title>Work - Art of Sport</image:title>
      <image:caption>Art of Sport product lineup in bold red and black packaging displayed against a red background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640392db934e23132f520442/c9e1c2c1-f83f-41c3-ac53-4a6e4a8350f2/AOS_Header_1.png</image:loc>
      <image:title>Work - Art of Sport</image:title>
      <image:caption>Art of Sport product lineup featuring shampoo, body wash, and deodorant in teal and black packaging on a green background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640392db934e23132f520442/13af9afe-0f9c-4d93-b859-9cdb6fd2c653/AOS_Header_5.png</image:loc>
      <image:title>Work - Art of Sport</image:title>
      <image:caption>Full Art of Sport product range including body wash, deodorant, lotion, and skincare items arranged on a red background.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.donconcepts.com/work-1/logos</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640392db934e23132f520442/06361463-137f-4492-898f-f76264194693/Logo_Header_2.jpg</image:loc>
      <image:title>Work - Logos</image:title>
      <image:caption>Grid of white tiles displaying various colorful modern logos, including abstract shapes, chat icon, apple symbol, interlocking loops, and geometric marks on a soft gray background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640392db934e23132f520442/5694eeb8-75a2-4db8-a4be-79e35d821e2c/Waymakers_Logo.jpg</image:loc>
      <image:title>Work - Logos</image:title>
      <image:caption>aymakers logo with teal abstract “W” symbol above minimalist black wordmark</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640392db934e23132f520442/85a47d79-0039-4279-bf0d-47569a72a22b/Fractal_Logo_Horiz.jpg</image:loc>
      <image:title>Work - Logos</image:title>
      <image:caption>Fractal logo with stylized green and purple “F” icon and modern black typography</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640392db934e23132f520442/8072212c-29d9-4888-8e7e-5b6ebb2260b9/OdontoNYC_Logo.jpg</image:loc>
      <image:title>Work - Logos</image:title>
      <image:caption>OdontoNYC logo with red apple-shaped tooth icon and clean black wordmark</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640392db934e23132f520442/eaddf282-fc1d-40fa-a2dd-ed76d2670f5e/Sistas_Logo.jpg</image:loc>
      <image:title>Work - Logos</image:title>
      <image:caption>Sistas logo in bold black lowercase typography on white background</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640392db934e23132f520442/c3518bf8-ef71-4a3e-96c5-f79a573b29f3/Bondi_Logo.jpg</image:loc>
      <image:title>Work - Logos</image:title>
      <image:caption>ondi logo with three red interlocking loops above lowercase purple wordmark</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640392db934e23132f520442/0bd56a5b-d124-4a25-a631-68472459e093/Amplifi_Logo.jpg</image:loc>
      <image:title>Work - Logos</image:title>
      <image:caption>Amplifi logo with gradient chat bubble icon in blue and purple and bold black wordmark</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640392db934e23132f520442/e66dbdb5-ac1f-43bc-8b2b-5376d72efa60/BETFilms_Logo.jpg</image:loc>
      <image:title>Work - Logos</image:title>
      <image:caption>BET Films logo featuring bold black typography with star icon and framed corner design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640392db934e23132f520442/93eb3faa-6702-455d-a4f5-4c2e46d1c3de/Playlist_Logo.jpg</image:loc>
      <image:title>Work - Logos</image:title>
      <image:caption>Playlist logo featuring a stylized lowercase ‘p’ in a pink-to-orange gradient alongside rounded orange bars, with the word ‘Playlist’ in black below on a light gray background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640392db934e23132f520442/34c1629d-3b39-402b-8ee9-5f7df37723f0/Argo_Logo.jpg</image:loc>
      <image:title>Work - Logos</image:title>
      <image:caption>Argo logo with bold black ‘ARGO’ text and a geometric blue ‘A’ symbol above, composed of light and dark blue angled shapes on a light gray background.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.donconcepts.com/work-1/virginmobile</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640392db934e23132f520442/7675e5d5-84a1-483f-987d-b71e9202192a/VM_Header_3.jpg</image:loc>
      <image:title>Work - Virgin Mobile</image:title>
      <image:caption>Virgin Mobile billboard advertising $25 unlimited Android plan with woman using smartphone</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640392db934e23132f520442/e40b6f25-90ee-4822-943a-29cc41d124c7/VM_Header_4.png</image:loc>
      <image:title>Work - Virgin Mobile</image:title>
      <image:caption>Virgin Mobile street campaign posters featuring bold typography, diverse models, and $25/month messaging</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640392db934e23132f520442/661ff8db-7c63-4841-a313-f834cc59a0a6/VM_Header_10.jpg</image:loc>
      <image:title>Work - Virgin Mobile</image:title>
      <image:caption>Virgin Mobile print ad featuring woman blowing bubble gum promoting $25 per month phone plan</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640392db934e23132f520442/ca0afc87-69eb-4b78-94ce-6e901fa416a7/VM_Header_2.jpg</image:loc>
      <image:title>Work - Virgin Mobile</image:title>
      <image:caption>Virgin Mobile retail display ads in shopping mall featuring red campaign visuals and lifestyle imagery</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640392db934e23132f520442/2e4b0f89-a4ff-44ae-9dec-350a21ecb933/VM_Header_6.png</image:loc>
      <image:title>Work - Virgin Mobile</image:title>
      <image:caption>Virgin Mobile logo on vibrant red and purple geometric background design</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640392db934e23132f520442/9d643b1e-b9ff-430a-b420-f8f36707e3a4/VM_Header_7.png</image:loc>
      <image:title>Work - Virgin Mobile</image:title>
      <image:caption>irgin Mobile Free Fest stage with live band performing in front of branded backdrop and crowd</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.donconcepts.com/work-1/retouching</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640392db934e23132f520442/c275f6e6-9ffa-4f0c-bab9-1149e82d1134/Retouching_Header_4.png</image:loc>
      <image:title>Work - Photo Editing</image:title>
      <image:caption>Before and after photo retouch of man with dramatic blue lighting, enhanced skin detail and color grading</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640392db934e23132f520442/4fe503f0-d30c-432c-82c6-fb4df9ae85c0/Retouching_Header_6.png</image:loc>
      <image:title>Work - Photo Editing</image:title>
      <image:caption>efore and after portrait retouch of mature woman with improved skin smoothing and natural tone correction</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640392db934e23132f520442/92468dee-b9e9-4ca2-a849-b292164f7195/Retouching_Header_8.png</image:loc>
      <image:title>Work - Photo Editing</image:title>
      <image:caption>Before and after professional male headshot with enhanced contrast, skin retouching, and wardrobe color adjustment</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640392db934e23132f520442/bb85445f-0287-4527-b8c0-b71d0a8c89c0/Retouching_Header_7.png</image:loc>
      <image:title>Work - Photo Editing</image:title>
      <image:caption>Before and after headshot retouch of blonde woman with refined skin, lighting, and color balanc</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640392db934e23132f520442/cb99d786-41ba-4b62-b314-2fb0fb0e887e/Retouching_Header_10.png</image:loc>
      <image:title>Work - Photo Editing</image:title>
      <image:caption>Before and after portrait of senior man with subtle skin retouching and warm color correction</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640392db934e23132f520442/ada67fde-fc47-429e-81f9-abedab56b8ed/Retouching_Header_11.png</image:loc>
      <image:title>Work - Photo Editing</image:title>
      <image:caption>Before and after female portrait with enhanced color grading, skin refinement, and wardrobe tone adjustments</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.donconcepts.com/work-1/rapparel</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640392db934e23132f520442/28b15820-164e-424f-b2cd-66357256e7b3/Apparel_Header_12.jpg</image:loc>
      <image:title>Work - Apparel</image:title>
      <image:caption>White and light blue trucker hat with NCAA Champs 1982 #1 basketball graphic.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640392db934e23132f520442/c9a82c76-8b03-44b9-8975-7f54a948deff/Apparel_Header_1E.jpg</image:loc>
      <image:title>Work - Apparel</image:title>
      <image:caption>Black T-shirt featuring a white illustrated insect graphic with The Walking Dead logo.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640392db934e23132f520442/54dbd815-d95b-4971-b8b2-93f878451b9b/Apparel_Header_15.jpg</image:loc>
      <image:title>Work - Apparel</image:title>
      <image:caption>Gray T-shirt featuring Snoopy in a UNC Tar Heels graphic with repeated text.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640392db934e23132f520442/68a24864-337f-4a69-8904-dcf4fc42afc6/Apparel_Header_14.jpg</image:loc>
      <image:title>Work - Apparel</image:title>
      <image:caption>Light blue T-shirt with Homer Simpson in a UNC Tar Heels basketball design.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640392db934e23132f520442/a08f3d2e-d0a3-45cc-9549-b613424f847f/Apparel_Header_1C.jpg</image:loc>
      <image:title>Work - Apparel</image:title>
      <image:caption>Pink T-shirt with “Pamela Milton is lying to you” graphic from AMC’s The Walking Dead.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640392db934e23132f520442/eb736a6b-3ae9-48d9-bcbe-6f1b0536ffae/Apparel_Header_20.jpg</image:loc>
      <image:title>Work - Apparel</image:title>
      <image:caption>Navy blue T-shirt featuring a portrait of Bill Belichick with “Chapel Bill” text.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640392db934e23132f520442/e5309dc5-87e0-4bd9-811a-7a7e4c016e59/Apparel_Header_19.jpg</image:loc>
      <image:title>Work - Apparel</image:title>
      <image:caption>Blue T-shirt with UNC Tar Heels mascot graphic and bold lettering.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.donconcepts.com/work-1/lyricsoflivin</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640392db934e23132f520442/7438b477-dbb8-4270-8aac-716dc0de210a/LOL_Header_1.jpg</image:loc>
      <image:title>Work - Lyrics of Livin w/ McConaughey</image:title>
      <image:caption>Minimal typographic logo reading “Lyrics of Livin’ with McConaughey” in a bold, rounded font paired with a handwritten-style signature.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640392db934e23132f520442/e96791dd-6d69-462e-927d-9127152f426a/LyricsOfLivin3x4_3.jpg</image:loc>
      <image:title>Work - Lyrics of Livin w/ McConaughey</image:title>
      <image:caption>Rustic wood background with a torn paper photo overlay and vintage coffee stains, paired with a retro “Tonsils” badge for a nostalgic storytelling aesthetic.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640392db934e23132f520442/fd2d107f-7bac-47a9-96c0-49f587f702a4/LyricsOfLivin3x4_1.jpg</image:loc>
      <image:title>Work - Lyrics of Livin w/ McConaughey</image:title>
      <image:caption>Website landing page featuring “Lyrics of Livin’ with McConaughey,” combining editorial typography with an Airstream covered in vibrant stickers and a newsletter signup form.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640392db934e23132f520442/a3c23991-57dc-4bda-9f22-eb95eb26ddef/LOL_Header_3.png</image:loc>
      <image:title>Work - Lyrics of Livin w/ McConaughey</image:title>
      <image:caption>Minimal typographic logo reading “Lyrics of Livin’ with McConaughey” in a bold, rounded font paired with a handwritten-style signature.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640392db934e23132f520442/c7398bde-786f-415a-a4e1-ab853fe1d3e7/LyricsOfLivin3x4_2.jpg</image:loc>
      <image:title>Work - Lyrics of Livin w/ McConaughey</image:title>
      <image:caption>Colorful retro sticker collage applied to an Airstream trailer surface, featuring bold typography, vintage textures, and playful phrases layered across metal panels.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640392db934e23132f520442/08db76ad-4376-4021-8702-303932074fed/LOL_Header_5.jpg</image:loc>
      <image:title>Work - Lyrics of Livin w/ McConaughey</image:title>
      <image:caption>Collection of playful, vintage-inspired icons including a thumbs-up, flowers, lightning bolt, alien head, and abstract shapes with distressed textures.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640392db934e23132f520442/5ddcce98-d297-4c79-8da3-0684414926ff/LOL_Header_6.jpg</image:loc>
      <image:title>Work - Lyrics of Livin w/ McConaughey</image:title>
      <image:caption>Retro-inspired sticker graphics paired with a lifestyle mockup of a trucker hat featuring repeating “Alright Alright Alright” typography.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.donconcepts.com/work-1/rauva</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640392db934e23132f520442/44a85048-999a-4a9d-83d9-21259f511644/SlimWallet_Card_Graphic.png</image:loc>
      <image:title>Work - Rauva</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640392db934e23132f520442/e1bd2092-d3b5-4453-8c68-6ceefb042c23/1.png</image:loc>
      <image:title>Work - Rauva</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640392db934e23132f520442/c4812ae9-5bee-4eb3-9721-1d930761be92/single-desktop-mockup-in-front-view-over-a-null-background-a12335%281%29.png</image:loc>
      <image:title>Work - Rauva</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640392db934e23132f520442/b408a0c5-f442-43e4-9931-12988b398d3c/2.png</image:loc>
      <image:title>Work - Rauva</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640392db934e23132f520442/e2768b11-d18c-45a3-b9ca-be60d31741ab/Edge0.png</image:loc>
      <image:title>Work - Rauva</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640392db934e23132f520442/60c4bcf7-0322-4e28-9d18-f48143a65882/3.png</image:loc>
      <image:title>Work - Rauva</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640392db934e23132f520442/a1a9535a-0441-48fe-ab55-9989b8e0f391/6.png</image:loc>
      <image:title>Work - Rauva</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640392db934e23132f520442/a4da1457-7524-42ed-8928-173c2d1e698d/7.png</image:loc>
      <image:title>Work - Rauva</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640392db934e23132f520442/778f659f-1e07-48f8-b73e-c3f426e7c470/10.png</image:loc>
      <image:title>Work - Rauva</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640392db934e23132f520442/ae699fc5-1b91-4330-90d1-aaf0e0961c68/mockup-of-a-couple-wearing-oversized-tees-with-customizable-sleeves-m26158-2.png</image:loc>
      <image:title>Work - Rauva</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640392db934e23132f520442/8484e063-0cdf-4095-9d8f-f12337abf5e9/design02.jpg</image:loc>
      <image:title>Work - Rauva</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640392db934e23132f520442/b9f19659-f807-4642-97c1-1e2c312df937/back-view-mockup-of-a-man-wearing-an-oversized-tee-m26648.png</image:loc>
      <image:title>Work - Rauva</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.donconcepts.com/work-1/doit</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640392db934e23132f520442/6c1adbcd-51cd-418a-93d6-f9fec3b9f32f/DoIt_Header_1.jpg</image:loc>
      <image:title>Work - DoiT</image:title>
      <image:caption>DoIT digital ad featuring a smiling woman with glasses and headline 'Stop Anomalies Before They Cost You</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640392db934e23132f520442/a5d4e162-c86f-43bf-b734-eb5e80ccc9dc/DoIt_Header_3.jpg</image:loc>
      <image:title>Work - DoiT</image:title>
      <image:caption>DoIT digital ad with vibrant pink and blue abstract shapes featuring the headline 'Anomalies are costing you money' and promoting Anomaly Detection for cloud cost spikes</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640392db934e23132f520442/61ebfce3-3bb6-4bee-95fe-67c738c946d8/DoIt_Header_2.jpg</image:loc>
      <image:title>Work - DoiT</image:title>
      <image:caption>DoIT digital ad showing a man working on a laptop with headline 'Anomalies Are Draining Your Cloud Budget</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640392db934e23132f520442/8285603c-54da-4bee-a9fa-b5b41fce2925/DoIt_Header_5.jpg</image:loc>
      <image:title>Work - DoiT</image:title>
      <image:caption>Two DoIT digital ads side by side on teal background, promoting Anomaly Detection for unexpected cloud costs"</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/640392db934e23132f520442/0d5fa3ac-299f-4d61-b083-fb79e4646efc/DoIt_Header_4.jpg</image:loc>
      <image:title>Work - DoiT</image:title>
      <image:caption>DoIT digital ad with bold pink circular graphics and blue background featuring the headline 'Anomalies are costing you money' and promoting Anomaly Detection for cloud cost spikes</image:caption>
    </image:image>
  </url>
</urlset>

