BET

Developed key art and branding language from concept to execution for entertainment based sitcoms and core brand materials. Leveraging show specific key art and logos into integrated campaigns and OOH.

“Hustle in Brooklyn” split-screen key art featuring two stylish cast members against an urban backdrop
Large-scale building takeover billboard campaign for BET’s “Hustle in Brooklyn” featuring multiple cast members
Street-level digital billboard for “Hustle in Brooklyn” showcasing cast portraits and series premiere details
Bold pink BET Awards 2017 billboard featuring Leslie Jones and event lineup details
BET Awards 2017 promotional graphic with Leslie Jones, event date, and broadcast information
Series of BET Awards 2017 posters displayed in a modern interior environment with varied graphic styles
Dramatic key art for “Games People Play” with cast lineup against a height chart-inspired backdrop
“Games People Play” large-format billboard featuring three cast members in a stylized, high-fashion composition
Times Square-style billboard placement for “Games People Play” highlighting ensemble cast and premiere info
Street-level poster installation for “Games People Play” featuring multiple character-focused campaign visuals
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Art of Sport
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Lyrics of Livin w/ McConaughey